First Tech Giant to go Against Woke Culture Will Win

They invented it, or at least, amplified it. It’s not going anywhere anytime soon. But the first tech behemoth to push back against this ideological brain-child — that is cancel-culture/woke-ism — will win. The spoils are grand. Our society is moving more and more towards digital economies and the need to innovate will be on the cultural front. We’ve seen Tesla take bold steps — such as purchasing $1.5 billion dollars worth of Bitcoin — but overall the story of 2020 has been acquiescence to social pressure. It will take brave leadership to pivot from this pervasive trend, but as I’ve mentioned already, the size of the market available to whoever does, is large enough to warrant the risk.